Chinese Student Finds Niche Market for Feminine Pads

17 Sep

Wow, as a teacher here in China, I have had a lot of fun watching the cute freshmen run around for training.  But I have to agree, it is a foot problem waiting to happen.  Go Li Yuan!  You deserve a business award for 1. great idea and 2. good business sense.  I’m impressed. **DB

 

Chinese Student Finds Niche Market for Feminine Pads

by Nancy Z via “DramaFever

A college student in China has found a niche market for feminine pads. It is a funny story, but we can also learn some business lessons from a budding young entrepreneur who identified a problem and found a solution.

(photo whxy.swu.edu.cn)

All Chinese college students must endure a type of military boot camp training in their first year in college. It’s like a strenuous PE class where they go through lots of physical activities like trekking and jogging. An effect of such activities is what happens when you put young men’s feet and sweaty socks together. Yes, strong odor.

Lesson #1 – Be observant.

Enter Li Yuan, a third-year student at the Southwest University in Chongqing, China. He figured out that putting a feminine pad in a shoe can absorb moisture and prevent odor. Actually, he didn’t come up with the idea originally. He saw a few male students looking shy while standing near the feminine pads aisle at a supermarket. He was curious and learned from the manager that these students were buying the pads for use at the boot camp sessions.

Lesson 2 – Identify the problem.

The problem is actually two-fold as many new college students don’t even know that they’ll benefit from the feminine pads and that many male students would find it embarrassing to shop for the feminine pads out in the open.

Lesson 3 – Decide on a solution.

Li realized where there is a demand, he can provide the supply. He decided that he would become a personal shopper and sell the feminine pads directly to the students in the comfort and privacy of their dorms.  . . . .

READ MORE

 

2 Responses to “Chinese Student Finds Niche Market for Feminine Pads”

  1. Harold Delk September 18, 2014 at 9:01 am #

    So now the male students can also play tennis, jog, and swim without embarrasment.

    • deceptivelyblonde September 18, 2014 at 9:31 pm #

      Don’t forget Yoga :p they can now wear yoga pants and do yoga and feel no shame. 😛

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