I think this is one of the best ideas I’ve seen in a very, very long time. I mean, it works on so many levels! It promotes your event (Russian Olympics), it helps those people who might be suffering under the economic downturn (I wish I could get tickets for exercise), it promotes and encourages people to exercise more, and it gets people involved with one another. Did you notice that the people doing this brought the other people in the subway around them to watch, support, and enjoy?
This is a great idea for a charity within the US too. We all want people to exercise more, lots of people could use the money saved from free transportation tickets, and making an event out of it to get the people involved would be a wonderful benefit as well. Go Russian Olympics!
Deceptively Blonde 
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